Who & Why

Who & Why

Who We Are

Being an entrepreneur is a hard life

It is a lonely life.

Even if you have a business partner. Even if you have a life partner. Even if you have a great team.

Your mind, your creativity, your motivation, your ability to execute, your belief in your business, your belief in yourself, your ability to communicate.

Your business succeeds or fails based on you.

ZenFounder can be a life raft, it can also be the boost in horsepower that helps you move quickly through the most challenging aspects of the entrepreneurial life.

We help entrepreneurs


We help entrepreneurs


We help entrepreneurs

Love their lives

We are not a life coaching business.
We don’t do business coaching either.

ZenFounder pairs the best in psychological theory and science with years of entrepreneurial success.

We create communities, spread ideas, host events, consult- do whatever is needed to spark catalytic conversations about how to make entrepreneurship a sustainable, satisfying life.

Every aspect of our work is informed by the pairing of psychological expertise and years of working the in trenches as an entrepreneur.

Through events, speaking and consulting we have helped 100s of entrepreneurs, families, and companies thrive.

Dr. Sherry Walling

Dr. Sherry Walling is the life force behind ZenFounder. She is a licensed clinical psychologist with extensive experience supporting high achieving people with high-intensity jobs. She is an academic and professional powerhouse with master’s degrees in psychology and theology, formal training as a yoga teacher, and a PhD in clinical psychology. She’s held faculty appointments at several universities including UC San Francisco’s Department of Psychiatry. She has extensive experience treating PTSD in combat veterans, working with families trapped in family violence, and supporting the mental health needs of physicians and police officers. She’s also one of the early professionals to creatively combine yoga and psychotherapy. Sherry has specialized training in the prevention of mental illness and she has held research fellowships at Yale University School of Medicine and the Boston University site of the National Center for Posttraumatic Stress Disorder.

Already an accomplished professional, Sherry began working with entrepreneurs when her husband, Rob Walling, launched his first start-up more than 10 years ago. Being a life partner in an entrepreneurial family, she has lived the frenetic pace of a tech startup.

Pairing her professional training and personal experience, she’s helped countless founders and their families work through burnout, conflict, transition stress, and crisis.

When she’s not wearing her professional hat, Sherry can be found on her paddle board, building sandcastles on a warm beach, teaching aerial yoga, or ushering her three children through an art museum.

ZenFounder is Sherry’s response to the  burnout, anxiety, and loneliness that she has encountered in hundreds of entrepreneurs.

What people are saying about Sherry...

Meet the Team

Rob Walling

Rob Walling

Rob is a serial entrepreneur, angel investor and startup mentor who has been quoted in The Wall Street Journal, Inc. Magazine, Forbes and dozens of other national publications. He wrote one of the definitive guides to bootstrapping a startup. He is the founder of TinySeed, the founder of Drip, cofounder of MicroConf and the cohost of Startups for the Rest of Us. Rob is the other half of the ZenFounder podcast and also Sherry’s husband of 19 years.


Brooke Bergman, LMFT

Brooke is highly skilled at helping individuals and couples quickly identify the source of their relationship pain. She thinks outside the box. Being engaged to an artist and entrepreneur, she is intimately acquainted with the highs and the lows of the entrepreneurial journey and believes that healthy relationships at home lead to more creativity, productivity, and happiness.

When she isn’t working with clients you can find Brooke swimming in the ocean, learning to ski, dancing, or reading the latest research on the nervous system and how integrated we are as a body/mind.