Episode 1: Permission to Build Your Way

Jason Cohen has founded two unicorn companies, WP Engine and Smart Bear, and written at asmartbear.com for almost twenty years. His new book, Hidden Multipliers, opens with a founder lying awake at 4 a.m. feeling like a fraud — which tells you it isn't a normal growth-tactics book, and this isn't a normal growth-tactics conversation.

We get into why the people who love your work often love it for the things you'd call weaknesses, why Jason would rather have fewer followers who actually care than ten times the audience and a version of himself he'd have to fake, the three-word question he keeps on his daily note to save himself in meetings (does this need to be said, by me, right now), and the night a board member named the real reason he didn't want to step down as CEO: "You want the credit."

Underneath all of it: build a company, and a life, in the shape of you.

Jason writes at asmartbear.com. His new book, Hidden Multipliers, is at hiddenmultipliers.com.

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